, June 29, 2016

UxYou Our U icon is not only simple, but also very adaptable. Part of our NEW BRAND is to open up the icon to contain student work, just like this: And we’re serious about it. From July, we’ll be updating our Facebook page (facebook.com/ucasu) profile picture every week with a student-submitted U icon. Your creation will […]


, March 22, 2016

FROM 1 JULY 2016, THE UNION HAS A NEW BRAND Following comprehensive student consultation, we have finalised a new visual identity for the Union. Allow us to introduce you… THE NEW LOOK LOGO AND COLOUR OPTIONS Primarily we’ll be using the green, but pink and grey will be making an appearance when appropriate. THE ICON […]


, March 22, 2016

This is the first stage of our research. It would mean a lot if you could give us your opinions:

Research Results

, March 22, 2016

REBRAND RESEARCH RESULTS We’re conducting early-stage research about how UCA students perceive colour, along with a few other things. Check out the results:

Focus Group Application

, March 22, 2016

To make sure our brand has lots of student input, we’re making every stage of its development as easy to feed into as possible. We also want to get the opinions of a group of students that fairly represent the student body at UCA. If you would like to be part of the focus group […]

Idea Submission

, March 22, 2016

It’s been five years since we had a change in brand, and the Union has come a long way in that time. So we’ve decided that to reflect where we are now and where we’re planning to go, we need a refresh. That’s where you come in – we want students to be involved at […]