TIPS TO PREPARE FOR YOUR EXHIBITIONS
This time last year, I was preparing for my degree show at Farnham and also looking towards my graduate show at Brick Lane. This is a great opportunity to push your work out, make a name for your self as an artist and potentially sell your work.
How to Prepare
By now your work is probably up on the wall or equivalent to that, but there are a few extra things that are vital to help increase your reach post exhibition.
You aren’t going to be by your work for the entire time its up, so get some business cards and a card holder to sit next to your work.
Treat your business cards as an extension of yourself – make them as unique and interesting as you are. There are some great designs of websites like www.vistaprint.co.uk that give you options to personalise them, so experiment with finishes, paper weights, embossing and even sizes. www.moo.com/uk/ is also another really good website to use.
Your business card can also be a mini showcase of your talent, so put some of your work on there; a photograph, a design, an image of a creation as some examples.
You don’t have to spend a ridiculous amount of money on them though – budgets can be tight and sometimes splashing out on fancy business cards might not be feasible. There is nothing wrong with hand making them – you may decide to do it that way anyway. Try and remember quality goes a long way, so use card not paper. You can make stamps and stamp some homemade prints or photos.
It’s a fantastic idea to have a website, and there are lots of user friendly website builders you can use like Word Press, Wix, and Squarespace to name a few. Lots will let you host your website for free or you can pay a monthly balance for accounts that let you have your own domain.
Social media platforms like Twitter are great to drum up conversation and live update how your exhibition is going use hashtags and locations to widen your reach.
Facebook pages are also a great way to get people to interact with your work and with you however, like with all things on the Internet, its very easy for people to plagiarise your work. Try and make sure you always upload low quality images that are watermarked to try and prevent it.
It’s a really great idea to get people invested into your work before you show it. People are more likely to take an interest in your work if they’ve seen your journey. Its also beneficial to document how you went about putting it on – it demonstrates your skills and organisation for future employment possibilities and for your portfolio.
Invite people! Obviously flyers and posters are good to let people know the event is happening, but personally inviting people can really boost your attendance rate.
Posted in: Blog on Thursday, May 12th, 2016 by